MW170 | The Importance of Creative in Your Digital Marketing Strategy

In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience. 

Join Mediaworks' Managing Partner Paul Mallett, and Creative Director Andrew Brown for a jam-packed episode full of hints and tips to inject creativity into every part of your strategy.

• Which emerging creative formats work best?

• The impact of AI on creative - is art still important in advertising?

• How can storytelling enhance creative performance?

• Creative on a budget: how can you work creatively within financial constraints?

• How can you demonstrate ROI for creative initiatives?