April 17 2020
Mediaworks Digital Drop-In Sessions Podcast MW008 | Marketing In A Crisis: Finance Sector
In this finance focused edition of the Mediaworks Digital Drop-In Sessions, Brand Experts Paul Mallett and Becca Tredget join Creative Director, Andrew Blenkinsop to share the key marketing issues and insights facing the financial services sector right now.
The team cover research trends and examples around user experience, digital communications and ultimately, how finance brands can support their customers in the short and long term.
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MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
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MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.