July 25 2025
MW185 | Performance Unleashed: Mastering AI to Supercharge Paid Media Results
James Johnstone, Claudia Charlwood, and David Norris presented the latest digital masterclass on the impact of AI on paid media performance.
Performance Unleashed - AI, Automation and the Future of Paid Media
In the final session of our Paid Media Masterclass series, we explored how AI is reshaping the performance marketing landscape.
From platform automation and campaign structuring to the rise of AI-powered search and targeting, this session is packed with practical insights for digital marketers navigating the next era of paid media.
Whether you’re already using tools like Performance Max or just beginning to explore AI-led advertising, this session will help you cut through the noise and focus on what really works.
Watch the full session below and future-proof your business!
For more info, if you’d like a chat about how we can help you with your approach, just email mark.robinson@mediaworks.co.uk and we’ll get the ball rolling.
