Mediaworks Digital Drop-In Sessions Podcast MW016 | Marketing In A Crisis: How Brand Should Respond Post COVID-19

Mediaworks are joined by guest panellists, Matthew Little and Alec Gillespie from leading market research company, GlobalWebIndex. Matthew and Alec share GWI insight into changing consumer behaviour and what trends we expect to see as the UK comes out of lockdown. Mediaworks also share advice on how brands could look to respond to changing consumer behaviours.

Podcast above not working? Click to listen on Apple Podcasts and Spotify:   In this sector-focused edition, Managing Partner, Paul Mallett is joined by special guest, Dave Knibbs, Director of The Tofoo Co. for a one-on-one conversation about managing above-normal demand and adapating marketing campaigns during the COVID-19 outbreak. Paul and Dave also discuss emerging food and drink trends including stay-at-home dining, rise of localism and the sudden shift of consumer shopping patterns and behaviours amidst the crisis. Podcast above not working? Click to listen on Apple Podcasts and Spotify: