MW 215: B2B Paid Social: What's working in 2026?

Watch our 30-minute masterclass sharing five practical lessons from the B2B paid social campaigns we're running for clients right now.

We looked across our live campaigns to find the approaches delivering the strongest results, then pulled out the patterns that apply to any B2B paid social activity. All examples are anonymised and no confidential client data is shared. No theory and no generic best practice, just five lessons you can put straight into your own campaigns.

What this session covers:

• The creative approaches, ad types and messages generating the strongest response in B2B.

• How we're approaching B2B audiences, and where targeting is working best.

• Which platforms are pulling their weight, and how we're deciding where campaigns run.

• Where we're putting budget, what we're testing and where we're seeing the strongest returns.

• How we measure performance, so you know what success should look like in your own activity.

Key takeaways

After watching you will be able to:

• Apply five lessons drawn from live B2B campaigns to your own paid social activity.

• Choose creative approaches and messages that are proven to get a response.

• Sharpen your targeting so budget reaches the right B2B audiences.

• Spend more effectively by focusing budget where it's delivering the strongest returns.

• Take five practical ideas back to your team and manager, ready to put into action.