May 07 2020

Mediaworks Digital Drop-In Sessions Podcast MW017 | Marketing In A Crisis: Food and Drink Sector

In this sector-focused edition, Managing Partner, Paul Mallett is joined by special guest, Dave Knibbs, Director of The Tofoo Co. for a one-on-one conversation about managing above-normal demand and adapating marketing campaigns during the COVID-19 outbreak. Paul and Dave also discuss emerging food and drink trends including stay-at-home dining, rise of localism and the sudden shift of consumer shopping patterns and behaviours amidst the crisis. Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

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MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.