May 21 2020

Mediaworks Digital Drop-In Sessions Podcast MW020 | Marketing In A Crisis: What Next For Paid Search?

Mediaworks are joined by special guest partners, Microsoft for today's Digital Drop-In. James Murray, Product Marketing Manager joins CEO, Brett Jacobson and Head of Paid Search, Ben Homer to discuss recent trends across Microsoft Advertising channels. James shares insight into the products and sectors that have seen an increase in search across Bing during lockdown and the and the importance of adjusting your paid search strategies during this dynamic time. Podcast above not working? Click to listen on Apple Podcasts and Spotify:    

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.