MW198 | The Future of Paid Search

Watch our 30-minute masterclass exploring how paid search is transforming in 2026, driven by AI, shifting user intent, and the growing need for context-rich, theme-based strategies. Get clear insight into the trends reshaping search experiences, what this means for performance, and how to adapt your approach to stay competitive.

What this session covers:

• How paid search is shifting from traditional keywords to intent, context, and search themes

• Why AI is becoming the backbone of paid search, powering smarter automation, more efficient campaigns, and new user experiences

• How to capture demand rather than just drive discovery, by aligning strategy to where people are in the journey

• What conversational and AI-driven search experiences mean for ad placements, creative, and campaign structure

• How first-party data and brand strength are becoming critical advantages as targeting and privacy constraints tighten

Key takeaways

After watching, you will be able to:

• Build paid search strategies around intent and themes, not just keyword lists

• Use AI-driven capabilities more effectively, with better structure, testing, and measurement

• Refine campaigns to capture higher intent demand and improve efficiency across the funnel

• Adapt ads and creative for AI-driven and conversational search environments

• Strengthen performance with first-party data, brand signals, and a more resilient targeting approach

You can also request a free paid search consultation to uncover optimisation opportunities, creative innovation, and growth priorities for 2026.

Click Here to Secure your Free Consultation