June 23 2020
Mediaworks Digital Drop-In Sessions Podcast MW028 | The New Shopping Landscape, Now and What’s to Come
As shoppers return to the high street, experts from Mediaworks drop in to discuss the challenges brick and mortar stores have overcome to safely reopen their premises. The panellists also highlight the impact of lockdown on accelerating shopping habits through customer research, as well as the areas of focus retailers should consider when returning to the new normal including adapting your in-store customer experience and taking a holistic approach to your omni-channel strategy.
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MW167 | Engage & Convert: The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.