MW200 | Personalisation Unlocked - A Roadmap to Audience Engagement

Watch our 30-minute masterclass, delivered in partnership with Umbraco, exploring how brands can create personalised, dynamic digital experiences that engage audiences, increase conversion, and drive long-term value. Gain clear insight into how to move beyond one-size-fits-all content by understanding audience behaviour, identifying high-impact personalisation opportunities, and using Umbraco’s powerful CMS and automation capabilities to deliver relevant experiences across every touchpoint.

What this session covers:

• What personalisation really means in a modern digital context, and why it is essential for improving engagement, conversion, and retention

• How to map personas and behaviours across the customer journey to determine where personalisation will have the greatest impact

• How to set clear, measurable goals for personalisation, including engagement, conversion, and retention KPIs

• How to use Umbraco’s CMS, automation, and AI-driven capabilities to activate personalisation at scale

• How to measure performance using analytics and optimisation frameworks to continuously improve outcomes

Key takeaways

After watching, you will be able to:

• Clearly define what effective personalisation looks like for your organisation

• Identify high-value personalisation opportunities across the customer journey

• Build audience personas and behaviour models to inform more relevant experiences

• Develop a practical roadmap for implementing personalisation using content, automation, and dynamic experiences

• Set and track KPIs that demonstrate the impact of personalisation on engagement and conversion

• Use Umbraco’s tools to deliver, manage, and optimise personalised experiences with confidence

You can also request a free Personalisation Opportunity Audit, where we’ll review your current digital experience, uncover key audience and behavioural insights, and provide tailored recommendations to help you improve personalisation performance in 2026.

Click here to secure your free audit