September 08 2020

Mediaworks Digital Drop-In Sessions Podcast MW038 | ITV, Bridging the Divide Between Television and Digital

Mediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television advertising and the revolution of advertising within video on demand platforms. They  dispel the myths of TV advertising for large budget mass market communications and discuss how your business can use video on demand to cost effectively target niche personas in your sector.  

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