September 08 2020

Mediaworks Digital Drop-In Sessions Podcast MW038 | ITV, Bridging the Divide Between Television and Digital

Mediaworks are joined by guest panellists Sean Robertson and Ross Partington from ITV. Sean and Ross share their insights into developments of television advertising and the revolution of advertising within video on demand platforms. They  dispel the myths of TV advertising for large budget mass market communications and discuss how your business can use video on demand to cost effectively target niche personas in your sector.  

  Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

You may also like …

June 17 2026

Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve

Discover why residents still pick up the phone and how digital self service helps housing providers cut avoidable demand, improve tenant satisfaction and ease pressure on contact centres.
June 10 2026

MW208 | The High Velocity Funnel: Converting Agentic Intent into Revenue

Discover how AI search and agentic intent are transforming user journeys, website experiences, and conversion performance. Learn practical strategies to reduce friction, improve UX, and turn higher intent visitors into revenue.