October 27 2020
MW045 | 5 Steps to Unlocking Your Brand Potential
Many B2C and ecommerce businesses prioritise bottom of the funnel tactics…you would be crazy not to if it works.
But, did you know that by investing in your brand you can impact performance across the whole customer journey, not just conversion and revenue but also by becoming more cost effective in the majority of channels you operate in?
Our brand experts give practical guidance on how to build your brand from the top down and why that is important to long term sustainable business growth.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.