June 27 2025
MW183 | Maximising Paid Media ROI
James Johnstone, Becca Frend, and David Norris presented the latest digital masterclass on getting the most from paid media.
Mastering Paid Media ROI: The Essential New Rules for PPC Planning
Mastering Paid Media ROI: The Essential New Rules for PPC Planning
Watch the full recording of our Paid Media Masterclass, the first in a three-part series where our industry experts deep dive into maximising ROI in today’s complex advertising landscape.
Hosted by David Norris, Chief Operating Officer, with contributions from James Johnstone, Paid Media Director, and Becca Frend, Strategic Planner, this session covers best practices for audience targeting and how to unlocking the full potential of Paid Media on all platforms.
What You’ll Learn:
Audience First Strategy: Why deep audience understanding is non-negotiable.
Navigating a Noisy Landscape: How to strategically choose platforms amidst fragmented attention.
Harnessing Automation & AI: Leveraging technology while maintaining control.
Balancing Brand and Performance: Crafting campaigns that drive both awareness and conversions.
Full-Funnel Approach: Aligning messaging and creative for every stage of the customer journey.
Strategic Channel Selection: Optimizing platform mix for maximum impact.
Continuous Testing & Optimisation: The importance of an ongoing Think → Do → Measure cycle.
Watch the Session Now:
Whether you’re refining your Paid Media strategy or starting fresh, this Masterclass offers actionable strategies to boost your campaign ROI and future proof your marketing approach.
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Interested in finding out how your brand compares in your sector?
This valuable document will help you understand where performance can be improved and highlight the biggest opportunities for your business!
