November 10 2020

MW047 | SEO Hacks to Turn Search into Sales

On page website optimisation is the quickest and most effective way to boost your search results.  Many marketers often focus on traffic volume over traffic relevance and the subsequent actions taken.  In this session, our panellists offer practical guidance on how to optimise your sites on-page content against your prospective customers buying behaviours.   They discuss 5 steps to optimising your sites content and structure to align to your sales funnel, you can accelerate that traffic through to enquiry and sale. Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.