November 24 2020
MW050 | One Customer, One Journey: Fusing Online and Offline to 10x Your Marketing
As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities.
Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes.
Podcast above not working? Click to listen on Apple Podcasts and Spotify:
You may also like …
January 29 2026
MW199 | Turning Dashboards into Decisions: How to Leverage Data to Build Your 2026 Strategy
Rewatch our Mediaworks masterclass exploring insights, strategy, and how to leverage data in 2026.
January 16 2026
MW198 | The Future of Paid Search
Rewatch our Mediaworks masterclass exploring how paid search is transforming in 2026.