November 24 2020
MW050 | One Customer, One Journey: Fusing Online and Offline to 10x Your Marketing
As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities.
Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes.
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March 25 2026
MW204: SEO Without Clicks - Winning in AI-Driven Search
SEO masterclass exploring how AI-driven search and zero-click results are reshaping organic visibility. Learn how to adapt your SEO strategy, maintain brand presence, and increase visibility across AI-generated answers and traditional search.
March 18 2026
MW203: The Creative Edge in AI Driven Performance
Creative-focused masterclass exploring how AI-driven platforms are reshaping paid media performance in 2026. Learn how to structure and optimise creative to improve efficiency, scale campaigns, and drive stronger CPA and ROAS across paid search, paid social, and Performance Max.