November 24 2020

MW050 | One Customer, One Journey: Fusing Online and Offline to 10x Your Marketing

As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities. Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes. Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

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August 12 2026

MW212 | How to Get Your Brand Cited by AI

Learn how Digital PR, media coverage, backlinks, expert commentary and brand mentions can help your business build authority, improve AI visibility and earn more citations and recommendations.
July 15 2026

MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control

See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.