December 08 2020
MW052 | 5 Essentials to Grow Your Online Reputation in 2021
Developing a positive online reputation for your brand has never been more critical following a year of widespread digital adoption. Your online reputation is a key indicator to your prospects and customers that you are a reliable and trustworthy organisation. Your digital reputation is increasingly used to benchmark your products and services against your competitors and can make or break an organisation long term success.
Our panellists outline the most effective and relevant ways to strengthen, monitor and measure your online reputation. They discuss how to target your key stakeholders, tell your story and deliver communication programmes that elevate your brand and encourage positive responses and reviews.
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MW167 | Engage & Convert: The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.