February 20 2026
MW201 | The New Rules of Digital PR: How to Win Visibility, Authority, and Impact
Owen Marshall, Rachel Gray, and David Norris presented our latest masterclass on the future of digital PR in 2026.
Watch our 30-minute masterclass exploring the evolving landscape of Digital PR. In 2026, visibility is no longer just about volume; it’s about authority, credibility, and genuine expertise. Join us to discover how brands can thrive in an era where AI-generated commentary and generic content are losing their relevance.
What this session covers:
Why authority, expertise, and trust are the new benchmarks for Digital PR performance.
How to build these pillars through original insights, data-led storytelling, and verifiable expertise.
The shift in Digital PR from link acquisition and coverage volume to relevance, influence, and brand authority.
Evolving PR measurement techniques, moving beyond links and clicks to metrics that better reflect influence and discoverability.
Intentional distribution strategies, focusing on audience fit, long-term impact, and relevance over sheer reach.
Key takeaways:
After watching, you will be able to:
Understand why authority and trust are now essential to Digital PR success and how to build them.
Shift your PR strategy to focus on influence, relevance, and brand authority.
Redefine how you measure PR performance in 2026, using metrics that truly reflect your brand’s impact.
Prioritise distribution that aligns with your audience and long-term objectives.
You can also request a free personalised Digital PR authority audit, reviewing your backlink quality, visibility, and competitor activity. We’ll provide tailored campaign suggestions based on insights from the Digital PR landscape in 2025.
