January 12 2021
MW054 | The Battle for Digital: Online Advertising Essentials in 2021
The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. As brands and businesses come to terms with the trends that have shifted the world we live in, those brands quickest to adapt to the explosion of digital behaviours are thriving.
Our experts analyse the key shifts and trends in people’s behaviours, new technologies and adoption rates across paid search, social, display advertising and video platforms. They highlight the key trends ahead to prepare you to drive greater reach, engagements and converting new customers to outperform your competitors in a new virtual world.
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MW167 | Engage & Convert: The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.