January 19 2021

MW055 | 2021 The Year of Your Brand

In these uncertain times it's vital that your brand works the hardest it's ever done. In this session, our brand experts explain how to provide reassurance and leadership in your category through killer products and laser-focussed propositions. They demonstrate how to drive buyability in every micro-moment through search engine optimisation and your website experience, and explain why building emotional connections through brand advertising can earn you valuable market share, this year and beyond. Get on top of your brand plan now and plan to own 2021, before it owns you.

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