February 09 2021

MW058 | Protect Your Business and Revenue with Paid Search - Avoid Organic Algorithm Disaster

93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight? Our team of paid search experts focus on how paid marketing activity can be used as a tool to offset any risk of reduced organic traffic and revenue. Podcast above not working? Click to listen on Apple Podcasts and Spotify.

You may also like …

July 15 2026

MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control

See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.
July 01 2026

MW210 | Why 85% of Marketing Campaigns Fail

Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.