February 09 2021
MW058 | Protect Your Business and Revenue with Paid Search - Avoid Organic Algorithm Disaster
93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight?
Our team of paid search experts focus on how paid marketing activity can be used as a tool to offset any risk of reduced organic traffic and revenue.
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
You may also like …
August 12 2026
MW212 | How to Get Your Brand Cited by AI
Learn how Digital PR, media coverage, backlinks, expert commentary and brand mentions can help your business build authority, improve AI visibility and earn more citations and recommendations.
July 15 2026
MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.

