February 09 2021

MW058 | Protect Your Business and Revenue with Paid Search - Avoid Organic Algorithm Disaster

93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight? Our team of paid search experts focus on how paid marketing activity can be used as a tool to offset any risk of reduced organic traffic and revenue. Podcast above not working? Click to listen on Apple Podcasts and Spotify.

You may also like …

March 25 2026

MW204: SEO Without Clicks - Winning in AI-Driven Search

SEO masterclass exploring how AI-driven search and zero-click results are reshaping organic visibility. Learn how to adapt your SEO strategy, maintain brand presence, and increase visibility across AI-generated answers and traditional search.
March 18 2026

MW203: The Creative Edge in AI Driven Performance

Creative-focused masterclass exploring how AI-driven platforms are reshaping paid media performance in 2026. Learn how to structure and optimise creative to improve efficiency, scale campaigns, and drive stronger CPA and ROAS across paid search, paid social, and Performance Max.