February 16 2021
MW059 | Google Shopping: The Ultimate Product Sales Weapon of 2021
93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated.
Our shopping experts explain the importance of product feed optimisation, the launch of free listings on the Shopping tab, unlocking data driven campaign structures and the pros/cons of using smart shopping, with the aim of driving forward opportunities within Google Shopping.
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
You may also like …
October 29 2026
MW 216: Creative that stops the scroll
Discover how AI, platform choice and distinctive brand assets help create scroll-stopping ads that capture attention and improve campaign performance.
September 30 2026
MW 215: B2B Paid Social: What's working in 2026?
Five practical lessons from live B2B paid social campaigns, covering what's working across creative, targeting, platforms and budget.