February 16 2021
MW059 | Google Shopping: The Ultimate Product Sales Weapon of 2021
93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated.
Our shopping experts explain the importance of product feed optimisation, the launch of free listings on the Shopping tab, unlocking data driven campaign structures and the pros/cons of using smart shopping, with the aim of driving forward opportunities within Google Shopping.
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
You may also like …
December 05 2025
MW196 | The Future of Paid Social
Rewatch our Mediaworks Masterclass to explore how paid social is evolving in 2026.
November 28 2025
MW195 | Roundtable: How Technology and Communication Shape Tenant Satisfaction
Rewatch our Mediaworks Housing Roundtable to explore how digital transformation and M-MeX insights are shaping tenant satisfaction, trust, and compliance.