February 16 2021
MW059 | Google Shopping: The Ultimate Product Sales Weapon of 2021
93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated.
Our shopping experts explain the importance of product feed optimisation, the launch of free listings on the Shopping tab, unlocking data driven campaign structures and the pros/cons of using smart shopping, with the aim of driving forward opportunities within Google Shopping.
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
You may also like …
June 27 2025
MW183 | Maximising Paid Media ROI
In our recent masterclass, we uncovered key strategies for seizing major digital opportunities and driving maximum ROI.
June 13 2025
MW182 | LinkedIn Unlocked
In our recent presentation, we explored how to get the most out of LinkedIn's paid media platform for brand building and performance.