February 23 2021

MW060 | Five Ways to Grow Your Brand Authority Online: How PR is Driving Digital Dominance

Online popularity of some of the UKs best known media titles is at an all-time high. Mainstream media's status as a trusted source of news and information during these uncertain times has never been more prevalent. Their influence online, coupled with their enviable domain authority, is a potent weapon for any business trying to generate impactful, brand-building coverage online. Our panellists show you how to keep pace with, and act on, fast-moving news trends, as well as how to spot and tackle any threats to your brand reputation online. Podcast above not working? Click to listen on Apple Podcasts and Spotify.

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MW167 | Engage & Convert: The Art of Paid Social

In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.