March 30 2021

MW065 | Converting the 98% of Your Prospective Customers With Programmatic

Programmatic advertising ensures your budgets work harder and smarter by utilising data modelling and machine learning to inform real-time bidding and expert retargeting. This ensures your advertising budget is spent in the places that are proven to convert potential buyers into paying customers. Leading global programmatic provider AdRoll joins paid specialists from Mediaworks to discuss how programmatic advertising can represent a source of competitive advantage. They explain how you can deliver personalised advertising to new and existing target audiences that keep your brand front of mind throughout the entire customer journey, increasing your return on investment.

  Podcast above not working? Click to listen on Apple Podcasts and Spotify.

You may also like …

June 27 2025

MW183 | Maximising Paid Media ROI

In our recent masterclass, we uncovered key strategies for seizing major digital opportunities and driving maximum ROI.
June 13 2025

MW182 | LinkedIn Unlocked

In our recent presentation, we explored how to get the most out of LinkedIn's paid media platform for brand building and performance.