MW065 | Converting the 98% of Your Prospective Customers With Programmatic

Programmatic advertising ensures your budgets work harder and smarter by utilising data modelling and machine learning to inform real-time bidding and expert retargeting. This ensures your advertising budget is spent in the places that are proven to convert potential buyers into paying customers. Leading global programmatic provider AdRoll joins paid specialists from Mediaworks to discuss how programmatic advertising can represent a source of competitive advantage. They explain how you can deliver personalised advertising to new and existing target audiences that keep your brand front of mind throughout the entire customer journey, increasing your return on investment.

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