April 20 2021
MW067 | Three Rules of Online Engagement: Video. Video. Video.
The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos.
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
Our creative experts discuss the questions and principles when considering how, where and when to implement video for your business. They explain how to capture viewers’ attention, drive your audience from awareness to engagement and maximise your investment. They breakdown how a short video executed correctly, can capture attention, deliver huge volumes of information in a short period, and turn your target audience from potential prospects to loyal, informed and profitable customers.
You may also like …
January 16 2026
MW198 | The Future of Paid Search
Rewatch our Mediaworks masterclass exploring how paid search is transforming in 2026.
January 15 2026
MW197 | Driving Digital Performance in UK Utilities Companies
Rewatch our Mediaworks roundtable exploring the key drivers of digital performance across UK utilities companies.

