MW070 | Cut the Vanity Metrics - Critical PR Measurement Essentials for Every Business

The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to accurately monitor their reputation. In this session, Mediaworks experts reveal the measurements that every business should track, with far greater accuracy the measurement of our PR initiatives, and align our measures and reporting to an organisation’s main business goals.  

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