MW072 | Avoid Insta-geddon. Own Your Social Communities.

Global lockdowns have driven a dramatic change in public behaviours. Professionals and consumers have globally shifted in droves to build networks, engage with brands, and interact with businesses on social media. People are spending more time on social than ever before, watching live events, talking, debating, and celebrating the products and services they love. Our panel of social media experts discuss the importance of brands and businesses capitalising on this wave of engagement. They debate the critical five key steps that any business or brand should take to supercharge their social presence and build a community of loyal and influential customers.  

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