June 15 2021

MW073 | Engaging Your Audience at Their Social Hangouts: Maximising Social Media Advertising ROI

TikTok… Instagram… LinkedIn… Facebook… Each social media platform has a reputation for the audience it attracts and the content they engage with. But which social media should you invest in for the greatest returns? Can you identify which platform is best for your audience type? Do you know which channel has the best engagement rates and the most interaction with your target customers? Our expert panel discuss the targeting capabilities and insights each social channel can offer. They discuss the competitive landscape of each platform, how to identify new audiences, and highlight the most common mistakes you should avoid. They share with you their top tips in launching social advertising to maximise your visibility, new customer acquisition, and your social advertising returns.     Podcast above not working? Click to listen on Apple Podcasts and Spotify.

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MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.