MW073 | Engaging Your Audience at Their Social Hangouts: Maximising Social Media Advertising ROI

TikTok… Instagram… LinkedIn… Facebook… Each social media platform has a reputation for the audience it attracts and the content they engage with. But which social media should you invest in for the greatest returns? Can you identify which platform is best for your audience type? Do you know which channel has the best engagement rates and the most interaction with your target customers? Our expert panel discuss the targeting capabilities and insights each social channel can offer. They discuss the competitive landscape of each platform, how to identify new audiences, and highlight the most common mistakes you should avoid. They share with you their top tips in launching social advertising to maximise your visibility, new customer acquisition, and your social advertising returns.     Podcast above not working? Click to listen on Apple Podcasts and Spotify.