July 13 2021

MW077 | Paid Advertising Management vs The Machine

'Get more value with less effort', ‘Unlock more growth and greater efficiency', and 'Increase your conversions' are common promises made by search vendors to market their machine learning and automation advertising platforms. Whilst the power of carefully managed machine learning drives clear performance growth, the real key is knowing what to automate, when to automate it, and most importantly, when not to engage the machine. Our paid search experts provide insight and best practice guidance on the role of automation and how you can use machine learning effectively to supercharge your paid advertising platforms and maximise your spend.  

  Podcast above not working? Click to listen on Apple Podcasts and Spotify.

You may also like …

June 06 2025

MW181 | Recite Me: Website Accessibility

In our recent presentation, we uncovered how to build digital, accessible experiences that drive business performance.
May 19 2025

MW180 | SEO Unlocked: The Future of Search Marketing

In our recent presentation, we uncovered how AI i affecting the future of SEO, and how it affects your business.