July 13 2021

MW077 | Paid Advertising Management vs The Machine

'Get more value with less effort', ‘Unlock more growth and greater efficiency', and 'Increase your conversions' are common promises made by search vendors to market their machine learning and automation advertising platforms. Whilst the power of carefully managed machine learning drives clear performance growth, the real key is knowing what to automate, when to automate it, and most importantly, when not to engage the machine. Our paid search experts provide insight and best practice guidance on the role of automation and how you can use machine learning effectively to supercharge your paid advertising platforms and maximise your spend.  

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