MW080 | Define Your Social DNA

Over the last 18 months, the dramatic uplift of active social media users has refocused the attention of marketers on the opportunity that their social channels offer to both businesses and their brands. As the competition for your audience attention continues to accelerate, we must learn to become social first, owning the conversation across our target audiences and ultimately, laying the foundations for a loyal and engaged social media community. In this Masterclass, our brand and social experts discuss how to build strategic and creative foundations that will turbocharge engagement and drive up engaged follower numbers to delivering results.