August 03 2021
MW080 | Define Your Social DNA
Over the last 18 months, the dramatic uplift of active social media users has refocused the attention of marketers on the opportunity that their social channels offer to both businesses and their brands.
As the competition for your audience attention continues to accelerate, we must learn to become social first, owning the conversation across our target audiences and ultimately, laying the foundations for a loyal and engaged social media community.
In this Masterclass, our brand and social experts discuss how to build strategic and creative foundations that will turbocharge engagement and drive up engaged follower numbers to delivering results.
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August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.