August 10 2021

MW081 | Win the Black Friday Battle Early – The Ultimate Retailers Guide

Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys. Businesses must start preparing and be ready to compete with more customers choosing to start their Christmas shopping earlier. In this digital masterclass, our paid search specialists discuss: - Starting early and grabbing the attention of your customers from competitors - Being visible right across the customer journey from discovery to purchase - Preparing for change with short-term shifts in consumer demand

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MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control

See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.