August 10 2021
MW081 | Win the Black Friday Battle Early – The Ultimate Retailers Guide
Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys. Businesses must start preparing and be ready to compete with more customers choosing to start their Christmas shopping earlier.
In this digital masterclass, our paid search specialists discuss:
- Starting early and grabbing the attention of your customers from competitors
- Being visible right across the customer journey from discovery to purchase
- Preparing for change with short-term shifts in consumer demand
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MW191 | AI & Black Friday: Smarter Strategies for Peak Retail Performance
Watch our Black Friday Masterclass to learn smarter AI-powered strategies for peak retail performance, from managing early discovery and extended promotions to optimising creative, bidding, feeds, and checkout for maximum conversions.

