August 24 2021

MW083 | Social Strategies To Dominate Black Friday Sales

The buildup to the Black Friday sales period has never been more important. With customer anticipation building weeks prior to the traditional festive period, marketers must be prepared to maximise opportunity by reaching out to audiences where they spend most of their time – social. Our paid social and creative specialists discuss: • Creating more effective ads by testing and learning early and often • Preparing standout creative to drive clicks and conversions • Managing an efficient bidding strategy to maximise opportunity

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MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.