September 07 2021
MW084 | Five Corporate Comms Strategies to Stand Out in Your Sector
The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales.
In this digital masterclass, our PR experts outline the five steps to make your corporate communications stick in your target decision-makers' minds. They’ll discuss:
• Identifying the topics that really matter to your audience
• Understanding your audience - how to establish target personas
• Generating insights - sourcing and crunching the right data
• Be different - how to create unique messaging
• Executing targeted and impactful amplification
Podcast above not working? Click to listen on Apple Podcasts and Spotify.
You may also like …
June 17 2026
Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve
Discover why residents still pick up the phone and how digital self service helps housing providers cut avoidable demand, improve tenant satisfaction and ease pressure on contact centres.
June 10 2026
MW208 | The High Velocity Funnel: Converting Agentic Intent into Revenue
Discover how AI search and agentic intent are transforming user journeys, website experiences, and conversion performance. Learn practical strategies to reduce friction, improve UX, and turn higher intent visitors into revenue.

