September 14 2021

MW085 | Dominate Your Market With a Full-Funnel Google Shopping Strategy

Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one of the most powerful tools for product-based marketers to accelerate those purchase journeys, from information gathering to capitalising on demand. Our paid marketing specialists discuss how you can build awareness, drive traffic, acquire new customers, and retarget those customers with Google Shopping best practices.

Podcast above not working? Click to listen on Apple Podcasts and Spotify.

You may also like …

July 15 2026

MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control

See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.
July 01 2026

MW210 | Why 85% of Marketing Campaigns Fail

Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.