September 14 2021

MW085 | Dominate Your Market With a Full-Funnel Google Shopping Strategy

Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one of the most powerful tools for product-based marketers to accelerate those purchase journeys, from information gathering to capitalising on demand. Our paid marketing specialists discuss how you can build awareness, drive traffic, acquire new customers, and retarget those customers with Google Shopping best practices.

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In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
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MW165 | Find Your Social Media Mix and Build Your Online Presence

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