September 14 2021

MW085 | Dominate Your Market With a Full-Funnel Google Shopping Strategy

Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one of the most powerful tools for product-based marketers to accelerate those purchase journeys, from information gathering to capitalising on demand. Our paid marketing specialists discuss how you can build awareness, drive traffic, acquire new customers, and retarget those customers with Google Shopping best practices.

Podcast above not working? Click to listen on Apple Podcasts and Spotify.

You may also like …

October 27 2025

MW192 | Data-Driven Growth: Measuring What Matters to Prove ROI

Watch our on-demand masterclass to learn how to rebuild trust in your marketing data, improve ROI, and access a free digital performance audit.
October 02 2025

MW191 | AI & Black Friday: Smarter Strategies for Peak Retail Performance

Watch our Black Friday Masterclass to learn smarter AI-powered strategies for peak retail performance, from managing early discovery and extended promotions to optimising creative, bidding, feeds, and checkout for maximum conversions.