Now Live! MX: The Digital Performance Index - See how your digital experience compares

September 14 2021

MW085 | Dominate Your Market With a Full-Funnel Google Shopping Strategy

Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one of the most powerful tools for product-based marketers to accelerate those purchase journeys, from information gathering to capitalising on demand. Our paid marketing specialists discuss how you can build awareness, drive traffic, acquire new customers, and retarget those customers with Google Shopping best practices.

Podcast above not working? Click to listen on Apple Podcasts and Spotify.

You may also like …

September 30 2026

MW 215: B2B Paid Social: What's working in 2026?

Five practical lessons from live B2B paid social campaigns, covering what's working across creative, targeting, platforms and budget.
September 09 2026

MW 214: How to Get AI To Recommend You: SEO Content & Technical

Learn how to structure your content and strengthen the technical signals AI checks before it decides to cite your website.