October 05 2021

MW088 | Building High Performance Teams: Double Down on Digital Learning

The pace of change in the world of marketing is dramatically accelerating. As devices, platforms and channels that we consume increasingly diverge, so do the skills and knowledge required to maintain and grow as impactful marketeers. But how do we and our teams keep up with this rapid pace of change? Mediaworks welcome guests from the education and training sector, to discuss their 5 tips to developing a high performing marketing team: 1. How to classify essential knowledge and skills aligned to your business growth 2. How to ensure you teams learning is accessible and does not conflict with commercial objectives 3. How to create a culture of constant learning through free online learning tools 4. How to build skills matrix that combine functional skills-based learning with strategic big picture consideration 5. What other resources can be drawn upon to support yourself and/or your team for long term success Podcast above not working? Click to listen on Apple Podcasts and Spotify

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.