October 12 2021

MW089 | Own the Retail Season Through Search with Google

Over 90% of all online transactions engage across search within the purchase journey. Retailers that aren’t prioritising search, look set to lose out to competition in what looks set to be one of the biggest online retail periods, following on from last year’s record-breaking levels of online purchasing. Special Guests, Google join our Paid experts to discuss: - Key insights and market developments from Google that retailers need to know/consider - Strategies for success to outperform your competitors during Q3 and beyond - How Google products can support you in dominating the full marketing funnel - New product features and functionality to drive performance Podcast above not working? Click to listen on Apple Podcasts and Spotify

You may also like …

April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.