October 26 2021

MW091 | 3 Step Guide to Full-Funnel Video Marketing: Platforms, Function, and Paid Promotions

With over 54% of UK consumers wanting to engage with more video content, this format should play a pivotal role across your entire purchase journey. Businesses who embrace video – from new brand and product discovery to guiding customers to purchase – will gain a vital advantage in an increasingly competitive online world. Our experts discuss how leveraging video marketing through your sales funnel and purchase journey will form a strategic combination to deliver enhanced engagement, increased revenue, and long-term brand advocacy. Podcast above not working? Click to listen on Apple Podcasts and Spotify

You may also like …

August 30 2024

MW170 | The Importance of Creative in Your Digital Marketing Strategy

In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024

Mini Masterclass | Mastering PPC and Emerging Trends

Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.