November 02 2021

MW092 | Harness Psychology to Boost Website Conversions

Data shows you more than just what your customer is doing – it can show you what they’re thinking. Crack that code and you’ll be two steps ahead of the game. By utilising data and psychology, you can understand why customers act the way they do on your website and use that knowledge to adjust and improve your platform. Unlock insight into your audience’s habits, behaviours, and purchase preferences and use it to create a competitive advantage. Take your conversion rate to the next level! In this digital masterclass, our CRO and Insights experts will show you how psychological principles and data-led experimentation can reveal unique methods to grab attention, eliminate friction, and create the perfect purchase journey to maximise return. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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February 09 2026

MW200 | Personalisation Unlocked - A Roadmap to Audience Engagement

Rewatch our Mediaworks masterclass exploring personalisation and leveraging the Umbraco CMS to enhance the customer journey.