November 09 2021

MW093 | Affiliate – The Marketing Space You Need to Dominate

Over £10 billion in advertising spend is utilised on affiliate marketing worldwide every year, and it has become an essential component of the marketing mix for many global brands. Last year, LinkedIn rated affiliate marketing in the top 10 hard skills that companies need to master. In order to drive a winning affiliate program, you need to own your partnerships, react to new and existing opportunities, and make better-informed decisions using intelligent data. Our affiliate specialists discuss why affiliate marketing should be a priority channel and how you can accelerate revenue out of your programs when optimised correctly. Podcast above not working? Click to listen on Apple Podcasts and Spotify

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MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
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MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.