November 23 2021
MW095 | The Ultimate Engagement: Fusing Digital PR with Search, Social and Content
Is your marketing newsworthy? Executing campaigns that attract media and influencer attention is the holy grail of every marketer. Creating intriguing content that engages with existing and potential customers whilst connecting your brand with audiences is the hallmark of every great campaign.
Our panel of experts from content creation, PR, brand, design, and social community management assemble to discuss how to create a content machine that positively impacts your full customer journey, from awareness to conversions.
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MW204: SEO Without Clicks - Winning in AI-Driven Search
SEO masterclass exploring how AI-driven search and zero-click results are reshaping organic visibility. Learn how to adapt your SEO strategy, maintain brand presence, and increase visibility across AI-generated answers and traditional search.
March 18 2026
MW203: The Creative Edge in AI Driven Performance
Creative-focused masterclass exploring how AI-driven platforms are reshaping paid media performance in 2026. Learn how to structure and optimise creative to improve efficiency, scale campaigns, and drive stronger CPA and ROAS across paid search, paid social, and Performance Max.

