November 23 2021
MW095 | The Ultimate Engagement: Fusing Digital PR with Search, Social and Content
Is your marketing newsworthy? Executing campaigns that attract media and influencer attention is the holy grail of every marketer. Creating intriguing content that engages with existing and potential customers whilst connecting your brand with audiences is the hallmark of every great campaign.
Our panel of experts from content creation, PR, brand, design, and social community management assemble to discuss how to create a content machine that positively impacts your full customer journey, from awareness to conversions.
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MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
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Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.