MW096 | Owning the Digital Shelf: A Guide to Building Your Digital Shelf Strategy

The location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the digital shelves of the online marketplace? Just like with a physical shop, the digital shelf is where you show off your products and reveal the story behind your brand. Our panel of experts discuss the importance of your digital shelf and how to monitor, plan, prioritise, and optimise to outperform your competitors. They discuss how to build a digital shelf toolkit to overcome your audiences’ barriers to purchase. Podcast above not working? Click to listen on Apple Podcasts and Spotify