February 01 2022

MW100 | A Practical Guide to Video Marketing

The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create. While most marketers have a strong fundamental understanding of video as a communication tool– few have established a deeper objective behind maximising its potential. Our expert panellists offer a practical guide to creating a market leading video strategy. They cover the key steps, trends, tools, and innovations that marketers should incorporate to create a video strategy that will ensure you stand out in your market.

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MW204: SEO Without Clicks - Winning in AI-Driven Search

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MW203: The Creative Edge in AI Driven Performance

Creative-focused masterclass exploring how AI-driven platforms are reshaping paid media performance in 2026. Learn how to structure and optimise creative to improve efficiency, scale campaigns, and drive stronger CPA and ROAS across paid search, paid social, and Performance Max.