February 01 2022
MW100 | A Practical Guide to Video Marketing
The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create.
While most marketers have a strong fundamental understanding of video as a communication tool– few have established a deeper objective behind maximising its potential.
Our expert panellists offer a practical guide to creating a market leading video strategy. They cover the key steps, trends, tools, and innovations that marketers should incorporate to create a video strategy that will ensure you stand out in your market.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.