February 01 2022

MW100 | A Practical Guide to Video Marketing

The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create. While most marketers have a strong fundamental understanding of video as a communication tool– few have established a deeper objective behind maximising its potential. Our expert panellists offer a practical guide to creating a market leading video strategy. They cover the key steps, trends, tools, and innovations that marketers should incorporate to create a video strategy that will ensure you stand out in your market.

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MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control

See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.