February 01 2022
MW100 | A Practical Guide to Video Marketing
The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create.
While most marketers have a strong fundamental understanding of video as a communication tool– few have established a deeper objective behind maximising its potential.
Our expert panellists offer a practical guide to creating a market leading video strategy. They cover the key steps, trends, tools, and innovations that marketers should incorporate to create a video strategy that will ensure you stand out in your market.
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MW210 | Why 85% of Marketing Campaigns Fail
Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.
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Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve
Discover why residents still pick up the phone and how digital self service helps housing providers cut avoidable demand, improve tenant satisfaction and ease pressure on contact centres.