MW101 | Fuelling International and Borderless e-Commerce Growth – Overcoming the Challenges of Brexit and COVID-19

Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet.

External factors continue to impact trading conditions, such as COVID-19 and the UK’s exit from the European Union. Retailers that are most adaptable to changing economic conditions and embrace international growth will be best placed to capitalise on new market opportunities. Mediaworks and supply chain management solution provider Elanders team up to discuss how retailers can implement an international customer-driven supply chain, they discuss: • The impact of COVID-19 on international consolidation, logistics, and direct shipping. • Strategies to overcome the challenges of Brexit, including duty, VAT, lead-times, delivery costs, logistics, and the impact on your customers' experience. • How to plan your expansion into new territories, through market sizing and managing international bidding strategies, to generate local and regional demand. • Localising creative assets to stand out and drive increased sales for your products.  

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