February 03 2022
MW101 | Fuelling International and Borderless e-Commerce Growth – Overcoming the Challenges of Brexit and COVID-19
Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet.
External factors continue to impact trading conditions, such as COVID-19 and the UK’s exit from the European Union. Retailers that are most adaptable to changing economic conditions and embrace international growth will be best placed to capitalise on new market opportunities. Mediaworks and supply chain management solution provider Elanders team up to discuss how retailers can implement an international customer-driven supply chain, they discuss: • The impact of COVID-19 on international consolidation, logistics, and direct shipping. • Strategies to overcome the challenges of Brexit, including duty, VAT, lead-times, delivery costs, logistics, and the impact on your customers' experience. • How to plan your expansion into new territories, through market sizing and managing international bidding strategies, to generate local and regional demand. • Localising creative assets to stand out and drive increased sales for your products. Podcast above not working? Click to listen on Apple Podcasts and SpotifyYou may also like …
April 04 2025
MW177 | SEO Tech Mastery - Optimising Your Digital Infrastructure
During our recent presentation, we explored several pivotal aspects of Technical SEO to enhance your website's performance and user experience.
February 28 2025
MW176 | SEO Unlocked : Stay on top, now and into the future
In today's rapidly evolving digital landscape, SEO remains a pivotal force driving visibility, traffic, and business growth. As search engines and algorithms become increasingly sophisticated, maintaining a competitive edge demands more than foundational knowledge.
In today’s fast-moving digital landscape, SEO remains a critical driver of visibility, traffic, and business growth. But as search engines evolve and algorithms become more sophisticated, staying ahead requires more than just the basics.
Join us for this 30-minute masterclass where we’ll break down the four key pillars of SEO—Technical, Onsite/Content, Offsite, and Advancement. Our experts will share actionable insights, real-world examples, and the latest trends shaping the future of search.
We’ll also explore how SEO is evolving and what you need to do to maintain a competitive edge, ensuring your strategy remains effective both now and in the future. Whether you’re looking to refine your approach or future-proof your digital presence, this session will equip you with the knowledge and tools to stay on top.
Let’s unlock the full potential of SEO - starting now.