February 15 2022

MW103 | Digital PR Campaign Planning: Increase Your Competitive Edge in Brand, Reputation and Organic Search

PR has evolved. More than two thirds of individuals now read or download their news online. Concurrently, a growing majority of the population are becoming increasingly sceptical of social media news leading to an increasing importance and readership of trusted digital news sites.

Our expert panellists discuss the benefits a well-executed Digital PR campaign can have on your brand and its bottom line. They discuss the impact of a Digital PR campaign and explain the compounded benefits it will have through increased awareness, search visibility and the long-term reputation of your business in your sector.

 

Podcast above not working? Click to listen on Apple Podcasts and Spotify

You may also like …

June 17 2026

Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve

Discover why residents still pick up the phone and how digital self service helps housing providers cut avoidable demand, improve tenant satisfaction and ease pressure on contact centres.
June 10 2026

MW208 | The High Velocity Funnel: Converting Agentic Intent into Revenue

Discover how AI search and agentic intent are transforming user journeys, website experiences, and conversion performance. Learn practical strategies to reduce friction, improve UX, and turn higher intent visitors into revenue.