February 15 2022
MW103 | Digital PR Campaign Planning: Increase Your Competitive Edge in Brand, Reputation and Organic Search
PR has evolved. More than two thirds of individuals now read or download their news online. Concurrently, a growing majority of the population are becoming increasingly sceptical of social media news leading to an increasing importance and readership of trusted digital news sites.
Our expert panellists discuss the benefits a well-executed Digital PR campaign can have on your brand and its bottom line. They discuss the impact of a Digital PR campaign and explain the compounded benefits it will have through increased awareness, search visibility and the long-term reputation of your business in your sector.Podcast above not working? Click to listen on Apple Podcasts and Spotify
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August 12 2026
MW212 | How to Get Your Brand Cited by AI
Learn how Digital PR, media coverage, backlinks, expert commentary and brand mentions can help your business build authority, improve AI visibility and earn more citations and recommendations.
July 15 2026
MW211 | AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control
See how the 17th August smart bidding update and wider 2026 AI changes hand more control to the platforms, and how to protect your paid media ROI.

