February 22 2022
MW104 | Is Organic Social Alive and Kicking? Make Organic Social Work for your Brand in 2022
Organic social media is a minefield for brands – where does it sit in your marketing ecosystem? Is organic reach dead? What platforms work best for organic strategies?
Our experts guide you through the world of organic social – whether you should be using it for your business, the benefits and challenges you may face and how you can grow a social presence in a world of social advertising along with hacks that will ensure you’re taking advantage of platform algorithms. Make organic social work for you in 2022!Podcast above not working? Click to listen on Apple Podcasts and Spotify
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August 30 2024
MW171 | Audience First: Mastering Insights and Channel Strategies
In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge. From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunities brands face in today’s fast-evolving landscape. Tune in to hear expert insights on how to drive smarter, data-driven decisions for lasting impact.
August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.