March 01 2022
MW105 | Embracing Experimentation: The Secret to High Performance Marketing
Adapting and evolving your marketing programmes to respond to changing market factors can be the difference between a good performance and a great one. Those who can optimise their future customer’s journey at every touchpoint can maximise conversion and lifetime value.
Our expert panellists share the benefits of having an experiment-led mindset and the power this drives. They discuss where they have seen the best results through key areas of the customer journey across various touchpoints.Podcast above not working? Click to listen on Apple Podcasts and Spotify
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July 01 2026
MW210 | Why 85% of Marketing Campaigns Fail
Watch our recent masterclass on joined-up campaign planning. Learn how to connect audience, message and channels to turn scattered marketing activity into measurable demand.
June 17 2026
Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve
Discover why residents still pick up the phone and how digital self service helps housing providers cut avoidable demand, improve tenant satisfaction and ease pressure on contact centres.