MW107 | Fuelling Profitable Retail Growth – Targeting High-Value Retail Customers

Changes in the e-commerce landscape and consumer behaviours are shifting rapidly. The biggest change by far is the way in which consumers shop today.

The growth in digital commerce and online shopping means that consumers have more buying power and greater choice than ever. Retailers who truly understand their customer’s journey, needs, and expectations, and who build appropriate service models by looking across every customer touchpoint and stitching data across their business, will drive lifetime value and increase profits. Mediaworks and supply chain management solution provider Elanders team up to break down the strategies for driving recurring revenue through data-driven marketing and merchandising campaigns, they discuss: • Harnessing 1st Party data to create personalised and targeted marketing strategies • Analysing returns data to help evaluate the true cost of the returns • Managing the obsolete stock process by boosting visibility of available products in the returns process • How to retain profitable customers by implementing an effective outbound and returns logistics process

 

Podcast above not working? Click to listen on Apple Podcasts and Spotify