March 03 2022

MW107 | Fuelling Profitable Retail Growth – Targeting High-Value Retail Customers

Changes in the e-commerce landscape and consumer behaviours are shifting rapidly. The biggest change by far is the way in which consumers shop today.

The growth in digital commerce and online shopping means that consumers have more buying power and greater choice than ever. Retailers who truly understand their customer’s journey, needs, and expectations, and who build appropriate service models by looking across every customer touchpoint and stitching data across their business, will drive lifetime value and increase profits. Mediaworks and supply chain management solution provider Elanders team up to break down the strategies for driving recurring revenue through data-driven marketing and merchandising campaigns, they discuss: • Harnessing 1st Party data to create personalised and targeted marketing strategies • Analysing returns data to help evaluate the true cost of the returns • Managing the obsolete stock process by boosting visibility of available products in the returns process • How to retain profitable customers by implementing an effective outbound and returns logistics process

 

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MW177 | SEO Tech Mastery - Optimising Your Digital Infrastructure

During our recent presentation, we explored several pivotal aspects of Technical SEO to enhance your website's performance and user experience.
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MW176 | SEO Unlocked : Stay on top, now and into the future

In today's rapidly evolving digital landscape, SEO remains a pivotal force driving visibility, traffic, and business growth. As search engines and algorithms become increasingly sophisticated, maintaining a competitive edge demands more than foundational knowledge. In today’s fast-moving digital landscape, SEO remains a critical driver of visibility, traffic, and business growth. But as search engines evolve and algorithms become more sophisticated, staying ahead requires more than just the basics. Join us for this 30-minute masterclass where we’ll break down the four key pillars of SEO—Technical, Onsite/Content, Offsite, and Advancement. Our experts will share actionable insights, real-world examples, and the latest trends shaping the future of search. We’ll also explore how SEO is evolving and what you need to do to maintain a competitive edge, ensuring your strategy remains effective both now and in the future. Whether you’re looking to refine your approach or future-proof your digital presence, this session will equip you with the knowledge and tools to stay on top. Let’s unlock the full potential of SEO - starting now.