MW109 | Google Performance Max – The Future of Paid Advertising?

Google's Performance Max campaigns allow you to promote your business across all Google Ads inventory. According to Google, you can therefore show up for more customers and drive more conversions based on your goals. As one of the top 1% of UK agencies ranked through Google’s Premier Partner status, Mediaworks received exclusive BETA access to Performance Max for a number of months prior to general release earlier this year. Our paid experts share their early findings of utilising this new functionality across our diverse portfolio of clients. They run through the pros, cons, and key takeaways for brands and businesses when preparing to adopt and capitalise on Google’s new opportunity.

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