April 05 2022

MW111 | Affiliate Marketing Trends: Opportunities to Dominate In Your Sector

With many marketers not fully capitalising on the power of affiliate marketing, there is still significant opportunity to invest in the ultimate low risk, highly lucrative channel to increase market share. Understanding the threats and opportunities within your sector is essential for growing your business in today’s digital landscape. Our affiliate and paid advertising experts walk you through the latest trends and industry insight helping you tap into the emerging trends within affiliate marketing. They discuss their insights of key sectors including: - Retail & Consumer Goods - Higher Education - Financial Services - Cosmetics & Pharma - Automotive

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April 29 2024

MW166 | Rank & Rise: How To Elevate Your SEO Strategy

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI. We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T. Plus, we explore what is to come in the future of SEO, how businesses can prepare, and the role of automation.
March 21 2024

MW165 | Find Your Social Media Mix and Build Your Online Presence

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging.