May 10 2022
MW112 | Dominating Your B2B Pipeline with Paid Digital Advertising
Adopting digital practices is a priority for marketing and sales teams in today’s B2B industries. An increase in digital platforms, dedicated targeting capabilities and adoption of new technologies over traditional marketing has created a new battlefield for B2B sales and marketing teams.
With enhanced capabilities comes increased expectations, organisations within the B2B space must understand the full digital toolkit to dominate their pipeline, outperform their competitors and avoid digital disruption.
Our experts discuss how and why B2B marketers can capitalise on paid advertising channels to dominate their market, outperform their competition and position their products and services through innovative digital experiences.
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August 30 2024
MW170 | The Importance of Creative in Your Digital Marketing Strategy
In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.
July 30 2024
Mini Masterclass | Mastering PPC and Emerging Trends
Join Mediaworks' Paid Search & Shopping Consultant, Amy Cockburn, to uncover how pay-per-click advertising can drive increased traffic to your site through keyword and audience bidding.