May 17 2022
MW113 | Delivering Metrics That Matter in the Digital PR Space
Over the past two years, the transition to digital has been rapid with traditional marketing techniques taking a back seat. The PR landscape has accelerated with it and so too comes a significant shift in the way PR professionals and digital marketers are asked to clearly demonstrate their effectiveness.
It’s critical marketers now look beyond vague circulation figures and vanity readership metrics to accurately monitor the outcomes and outputs of PR activity in the digital space.
In this masterclass, our experts discuss the tangible measurements you should be using to accurately track activity, grow digitally, and hit your business goals.
Podcast above not working? Click to listen on Apple Podcasts and Spotify
You may also like …
June 27 2025
MW183 | Maximising Paid Media ROI
In our recent masterclass, we uncovered key strategies for seizing major digital opportunities and driving maximum ROI.
June 13 2025
MW182 | LinkedIn Unlocked
In our recent presentation, we explored how to get the most out of LinkedIn's paid media platform for brand building and performance.