May 17 2022
MW113 | Delivering Metrics That Matter in the Digital PR Space
Over the past two years, the transition to digital has been rapid with traditional marketing techniques taking a back seat. The PR landscape has accelerated with it and so too comes a significant shift in the way PR professionals and digital marketers are asked to clearly demonstrate their effectiveness.
It’s critical marketers now look beyond vague circulation figures and vanity readership metrics to accurately monitor the outcomes and outputs of PR activity in the digital space.
In this masterclass, our experts discuss the tangible measurements you should be using to accurately track activity, grow digitally, and hit your business goals.
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MW167 | Engage & Convert: The Art of Paid Social
In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.